How to Register on Amazon and Flipkart: The Complete Seller Guide for 2025

If you sell a product — any product — and you are not on Amazon or Flipkart, you are leaving money on the table every single day. Together, these two platforms account for over 60% of all ecommerce transactions in India. Amazon India has over 100 million registered users, while Flipkart reaches more than 4 lakh active sellers across 39,000+ pin codes. Getting your business onto both platforms is not just a growth strategy — in 2025, it is a survival strategy.

This guide covers everything you need to know about Amazon seller registration and Flipkart seller registration — the documents required, the exact step-by-step process, realistic timelines, costs, shipping options, and the most common mistakes that delay accounts from going live. Whether you are a solo entrepreneur, a small manufacturer, or an established brand looking to scale through ecommerce account management, this is the most complete resource you will find.

Why Sell on Amazon and Flipkart in 2025?

Before diving into the registration process, it helps to understand what you are signing up for. Both platforms offer something almost impossible to replicate through a standalone website, especially in the early stages of a business: instant trust and a ready audience.

The ecommerce management opportunity is clear. But to access it, you must register correctly from day one.

Part 1: Amazon Seller Registration — Complete Process

Who Can Register as an Amazon Seller in India?

Amazon's eligibility is broad and inclusive. You can register if you are:

• An Indian citizen aged 18 or above
• A registered business entity (Proprietorship, LLP, OPC, Private Limited Company)
• In possession of at least one product to sell
• Able to provide a valid pickup address in India

You do not need to be a registered company to start. Even an individual with a PAN card can set up an Amazon seller account.

Documents Required for Amazon Seller Registration

Get these documents ready before you begin. Having them prepared in advance cuts registration time from days to hours.

Important: If you sell GST-exempt items only (books, unprocessed food, bangles, etc.), you can skip the GST number and proceed with only your PAN card.

Step-by-Step Amazon Seller Registration Process

Step 1: Go to Seller Central

Visit sell.amazon.in and click "Start Selling." Use a separate email address from your personal Amazon account if possible.

Step 2: Create Your Seller Account

Enter your name, mobile number, email address, and set a password. Click Continue. An OTP will be sent to verify your mobile number.

Step 3: Enter Business Information

Fill in your business name, type (Proprietorship / LLP / Private Limited / Individual), registered business address, and contact details. All details must exactly match your official documents — even minor mismatches cause approval delays.

Step 4: Enter GSTIN or Select GST Exemption

Input your GSTIN precisely and click Confirm to Verify. If you are GST-exempt, select "I only sell non-GST categories, like books, etc." and proceed without a GST number.

Step 5: Upload PAN Card Details

Amazon requires PAN for all sellers regardless of GST status. Enter your PAN number and upload a clear scan.

Step 6: Enter Pickup Address

Provide the address from where Amazon will collect your orders. This must be within the same state as your GST registration.

Step 7: Choose a Shipping Method

Step 8: Complete KYC Verification

Step 9: Account Activation

Once all documents are verified, Amazon activates your seller account. You will receive a confirmation email and full access to Seller Central — the dashboard where you manage listings, orders, inventory, and reports.

Step 10: List Your First Product

Go to Catalogue → Add a Product in Seller Central. Enter product title, brand, category, images, price, and quantity. Submit for review. Once approved, your product goes live.

How Long Does Amazon Seller Registration Take?

Part 2: Flipkart Seller Registration — Complete Process

Who Can Register as a Flipkart Seller?

Flipkart supports a wider range of business entities than most people realise:

• Individuals (with PAN and bank account)
• Sole Proprietorships
• Partnership Firms
• LLPs (Limited Liability Partnerships)
• Private Limited Companies
• Trusts and Foundations (NGOs selling artisan products)

Flipkart's zero-commission model for products priced below ₹1,000 (announced November 2025) makes it particularly attractive for small and micro-sellers entering ecommerce account management.

Documents Required for Flipkart Seller Registration

Additional documents by product category:

• Food items: FSSAI licence
• Branded reselling: Brand authorisation letter
• Certain electronics/imports: BIS certification or Import licence

Step-by-Step Flipkart Seller Registration Process

Step 1: Visit Flipkart Seller Hub

Go to seller.flipkart.com and click "Start Selling."

Step 2: Verify Mobile Number

Enter your mobile number. An OTP will be sent for verification. This number becomes your primary seller contact.

Step 3: Enter Business Details

Fill in your business or personal name, business type, contact email, and full business address. Provide your GSTIN if applicable. Select the primary product category you plan to sell in.

Step 4: Provide Pickup Address

Enter the warehouse or store address where Flipkart's courier partner will pick up orders. This must be a serviceable pin code — Flipkart covers 39,000+ pin codes, but rural locations may have limitations.

Step 5: Upload Documents

Upload your required documents based on your business type. Ensure all uploads are clear and legible, in colour, current and not expired, and signed where required.

Step 6: Enter Bank Account Details

Provide your current bank account details for payment settlement. Critical: The account name must exactly match your GST registration name or legal business name. A mismatch here is the single most common reason for Flipkart payment delays.

Step 7: KYC Verification

Flipkart may conduct KYC through video verification or physical address verification. This step ensures marketplace integrity and reduces fraud.

Step 8: Document Review and Account Activation

Flipkart's team reviews your documents. Typical review time is 3–7 working days. Once approved, your Seller Hub dashboard is activated.

Step 9: List Your Products

You need at least one product listed to complete registration. Flipkart recommends having 10+ products with good descriptions, accurate images, and competitive pricing ready before going live.

How Long Does Flipkart Seller Registration Take?

Flipkart Fee Structure (2025)

Amazon vs Flipkart: Which Should You Start With?

A question every new seller asks. The honest answer: register on both. But if you must prioritise, here is a clear comparison:

Common Mistakes That Delay Your Registration

Getting rejected or stuck in verification loops is frustrating — and avoidable. Here are the top reasons sellers face delays:

1. Document mismatch — Name on PAN doesn't match name on GSTIN or bank account
2. Wrong GST state — Pickup address is in a different state than GST registration
3. Blurry document uploads — Take high-quality, well-lit colour photos of all documents
4. Expired address proof — Utility bills or bank statements must be within the last 180 days
5. Incomplete KYC — Not completing the video call within the given timeline stalls activation
6. Wrong product category — Selecting the wrong category can trigger additional compliance requirements

Should You Manage Your Marketplace Account In-House or Outsource It?

Listing your products is only the beginning. Successful ecommerce account management involves continuous listing optimisation, keyword research, sponsored ad management, inventory forecasting, returns handling, and account health monitoring. Most sellers discover within 3 months that doing all of this internally either diverts attention from core operations or simply does not get done well.

Chivalae's professional ecommerce management services cover everything from initial listing setup on Amazon and Flipkart to ongoing performance optimisation, sponsored ad campaigns, and account health protection — giving you the reach of both platforms without the operational overhead.

Final Checklist Before You Register

• PAN card ready (personal or business)
• GSTIN obtained (mandatory for most categories)
• Business bank account opened in legal name
• Address proof within 180 days
• At least 1–10 products ready to list with images, descriptions, and pricing
• Mobile number and email address dedicated for seller account

Starting your ecommerce journey on Amazon and Flipkart in 2025 is straightforward when you are prepared. The registration process itself takes less than a week. What takes time — and what separates successful marketplace sellers from struggling ones — is what happens after registration. That is where expert ecommerce account management makes the difference between a seller who gets occasional orders and one who scales consistently.

Looking to launch or grow your Amazon and Flipkart presence? Explore Chivalae's ecommerce account management services or get in touch for a free consultation.