Ecommerce Account Management
Troubleshooting Common Issues During Account Creation for Amazon, Flipkart & Meesho in India (2025)
Q: How to fix account creation issues on Amazon, Flipkart, and Meesho?
Common account creation issues include document rejection (use clear, valid documents), GST verification failures (ensure GST status is active), and duplicate account errors (contact platform support). Most issues resolve within 24-48 hours with proper documentation. Always use consistent business information across all documents. Chivalae.com provides troubleshooting support and expedited account activation for marketplace sellers.
You have gathered your documents, visited the seller portal, and started the registration process — and then something goes wrong. An OTP that doesn't arrive. A document that keeps getting rejected. A verification that is stuck on "pending" for days. A GST number that "cannot be verified."
These are among the most frustrating experiences for new ecommerce sellers in India, particularly because marketplace seller support can be slow to respond and the error messages are often vague. This guide covers every common problem during account creation on Amazon India, Flipkart, and Meesho — with the exact cause and step-by-step fix for each.
Chivalae's ecommerce account management team handles seller registrations professionally, avoiding these issues through expert document preparation and submission.
Issue Category 1: OTP and Mobile Verification Problems
Problem: OTP Not Received
Symptoms: You enter your phone number, click "Send OTP," and wait — but no message arrives.
| Cause | Fix |
|---|---|
| DND (Do Not Disturb) activated on your number | Call 1909 or *1234# to check and deactivate DND |
| Network congestion | Wait 2 minutes and click "Resend OTP" |
| Wrong number entered | Double-check for typos — one wrong digit means the OTP goes to a stranger |
| SMS inbox full | Delete old messages and try again |
| SIM not fully activated | New SIMs take 4–24 hours for full activation — try again later |
Meesho-Specific: Meesho OTPs sometimes arrive via WhatsApp rather than SMS. Check your WhatsApp inbox if SMS is not received within 60 seconds.
Problem: "Mobile Number Already Registered"
Symptoms: You enter your phone number and receive an error: "This mobile number is already associated with an account."
- If you previously created an account: Use the "Forgot Password" or "Login with OTP" option to access your existing account
- If it was created by someone else: Contact seller support immediately with proof of ownership of the number
- Best practice: Use a dedicated SIM for your seller account that has never been used for personal shopping on the same platform
Issue Category 2: Document Verification Failures
Problem: GST Number Not Verified / "Invalid GSTIN"
| Cause | Fix |
|---|---|
| GSTIN entered with spaces or special characters | Enter only the 15-character code — no spaces, hyphens, or punctuation |
| GSTIN not yet active on GST portal | New GSTINs can take 24–72 hours to appear — wait and retry |
| State code mismatch | Your pickup address must be in the same state as the first two digits of your GSTIN |
| Suspended or cancelled GSTIN | Verify your GST status at gst.gov.in before submitting |
Verification tip: Always verify your GSTIN at the official GST portal before entering it in any seller portal. If the official portal confirms it is valid but the marketplace still rejects it, wait 24 hours and retry — marketplace verification APIs sometimes have a sync delay.
Problem: Document Upload Rejected / "Document Does Not Meet Requirements"
| Rejection Reason | Fix |
|---|---|
| Image is blurry or pixelated | Re-scan or re-photograph with better lighting; minimum 300 DPI |
| Black and white copy submitted | Upload a full-colour version — monochrome is rejected on all platforms |
| Not all four corners visible | Ensure the entire document fits within the photo frame |
| File size too large | Compress JPG to under 5MB using any free image compressor |
| Incorrect file format | Platforms accept JPG, PNG, and PDF — not TIFF, BMP, or HEIC |
| Handwritten annotations on document | Photocopies with handwritten additions are rejected |
| GST certificate missing Annexure | Upload the complete certificate — Flipkart requires both Annexure A and B |
| Address proof older than 180 days | Use a bank statement or utility bill from the last 6 months |
Problem: "Name Does Not Match Across Documents"
This is the single most common document-related cause of registration delays.
| Example Mismatch | Why It Fails |
|---|---|
| PAN: "RAVI KUMAR SHARMA" / Bank: "R.K. SHARMA" | Abbreviations not accepted — use full name on both |
| GST: "TECHNO TRADERS PVT LTD" / Bank: "TECHNO TRADERS" | Missing "PVT LTD" causes rejection |
| PAN: "PRIYA FASHION" / GST: "PRIYA FASHIONS" | Even an "S" difference fails name matching |
| Individual PAN used for Pvt Ltd company account | Must use company PAN, not proprietor's personal PAN |
Problem: Bank Account Verification Failed
| Cause | Fix |
|---|---|
| Savings account entered instead of current account | Flipkart prefers current accounts; check platform-specific policy |
| Incorrect IFSC code | Verify your IFSC at rbi.org.in or your bank's website |
| Account name does not match GST name | Update bank account name with your bank or get a new account |
| Account not yet active | New bank accounts require 1–3 days for full NEFT/RTGS activation |
| Frozen or dormant account | Reactivate your account at your bank branch |
Issue Category 3: KYC Verification Problems
Problem: KYC Video Call Not Connecting / Poor Quality
| Problem | Fix |
|---|---|
| Poor internet connection | Use 4G mobile data or stable WiFi — minimum 5 Mbps recommended |
| Camera not working | Grant the browser/app camera permissions in your phone settings |
| No available KYC slots | KYC is appointment-based — check the scheduling page and book in advance |
| Face not clearly visible | Ensure good front lighting — sit facing a window or lamp |
| ID document not readable on camera | Hold the document 30–40 cm from camera — not too close |
Issue Category 4: Account Stuck in Verification / Pending State
Problem: Account Showing "Under Review" for More Than 7 Days
Step-by-step fix:
| Step | Action |
|---|---|
| 1 | Check your registered email for any messages from Amazon/Flipkart asking for additional documents |
| 2 | Log into Seller Central / Seller Hub and check the "Document Status" or "Account Health" section for flagged items |
| 3 | If no specific issue is shown, raise a support ticket with your Application ID / ARN |
| 4 | In the support ticket, state: "My account has been under review for X days. Please advise on the specific action required." |
| 5 | Follow up every 48 hours until resolved |
Issue Category 5: Password and Login Problems
| Platform | Recovery Method |
|---|---|
| Amazon Seller Central | sell.amazon.in → "Forgot your password" → OTP or email verification |
| Flipkart Seller Hub | seller.flipkart.com → "Forgot Password" → registered mobile OTP |
| Meesho Supplier | supplier.meesho.com → "Forgot Password" → registered email link |
Platform-Specific Support Contacts
| Platform | Support Channel | How to Access |
|---|---|---|
| Amazon Seller Central | Email, phone, case system | sellercentral.amazon.in → Help → Contact Us |
| Flipkart Seller Hub | Seller support chat, service request | seller.flipkart.com → Help → Create Service Request |
| Meesho Supplier | Email, WhatsApp support | supplier.meesho.com → Help → Contact Support |
The 10-Point Pre-Submission Checklist to Avoid All Common Issues
| Check | Detail |
|---|---|
| ☐ GSTIN verified at official GST portal | Confirm active status before submitting |
| ☐ All documents in full colour | No black-and-white copies |
| ☐ All images minimum 300 DPI, under 5MB | No blurry or compressed images |
| ☐ Address proof within 180 days | Utility bill or bank statement |
| ☐ GST certificate includes both Annexures (Flipkart) | Complete document only |
| ☐ Bank account in active, non-dormant status | Test with small transaction |
| ☐ Mobile number DND-free | Check at 1909 or *1234# |
| ☐ Category-specific documents ready | FSSAI, drug licence, brand letter if needed |
| ☐ Dedicated phone and email for seller account | Separate from personal accounts |
For error-free seller account setup and professional marketplace management, Chivalae's ecommerce account management team handles the entire process. Contact our digital marketing team for a free consultation.
Related: Documents Required for Seller Account | Steps to Register on Indian Shopping Sites
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